What is it like to wear the animal world ?
We often see that many luxury jewelry brands use animals to make jewelry, not just ordinary animals, but super ferocious animals like tigers, lions, snakes, spiders, etc.
The jewelry industry loves ferocious animals as much as others, and some even become brand-exclusive animals, such as Bvlgari when it comes to snakes, and Cartier when it comes to leopards.
However, most people still say that if they want to use jewelry for daily wear, they are more willing to choose some more cute and docile animal elements. Such as cats, dogs, such pet elements. As a French jewelry brand Ninaqueen does.
NINAQUEEN is a fashion jewelry brand established by a group of animal lovers in 2016, headquartered in Strasbourg, France, with its own factories in Strasbourg and Hong Kong, China. The name of the brand comes from the founder Nina, a veteran animal lover.
On their website (ninaqueen.com ), you'll find charming dolphins, playful puppies, adorable pandas, and even a cute penguin to name a few.
- The Brand story
Founder Nina said in our interview, "I hope my customers will find some special, touching, or meaningful emotion from here, and let it be their spiritual sustenance.We answer the call of the earth and then reflect its charm and warmth in our jewelry.”
Before the brand was established, Nina was the CFO of a listed fashion company. In the summer of 2015, Nina found Kimi, a stray dog, on her way home from get off work.
"I found her on the lawn in the park when she was only 5 months old. The dog eat some poisonous food by mistake, which caused food poisoning. She kept hitting her head against a tree, looking very painful. Long-term homelessness has made her suffer from a serious skin disease, and her chocolate-colored hair looks very thin, revealing white patches in the shape of keys. Poor little guy!”
Taken in 2015, Kimi
Nina took her to a nearby veterinary hospital, where doctors washed her stomach, and after a week of treatment, Kimi was out of danger.
"She has a pair of talking eyes, and her loving eyes convinced me that I made an important decision at the time: I would adopt her"
Taken by 2016
Now, Kimi is a very beautiful girl. It was this stray dog that gave Nina the idea of
creating her own jewelry brand.
Taken by 2022
After designing a Charm with Kimi as the prototype, this kind of ideas extends to the entire jewelry brand, and a series of jewelry with animal elements has been designed.
A charm based on Kimi
In order to rescue more stray animals, Ninaqueen has also set up its own stray animal rescue station. And a part of the order income obtained by the website will be donated to animal welfare agencies as rescue funds.
Since its establishment, NINAQUEEN has designed more than 2,000 products. With over 7 collections and 12 different styles, they have sold over 3 million products.
"We believe that every bracelet brings a beautiful dream, and every charm tells a moving story” , Nina said.
So , if you were given a chance to wear the animal jewelry, would you like to?
